CBC - Hockey Anthem Challenge
Client: CBC Sports
Date: Jun 30, 2008
Solution: UGC Contest
CBC went looking for a supplier to help find the crown jewels of jingles: the theme sound track for CBC's Hockey Night in Canada. The result has been the most successful user generated contest in Canadian history. Over 20,000 song submissions were managed through Media Factory and launched via our UGC contest white label application.
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