CTV - Muchmusic - Mobile Missions
Client: CTV
Date: Jan 12, 2007
Solution: UGC Contest, Extendible Features
Alesse presents Much Mobile Missions: an integrated interactive campaign consisting of a contest microsite and a feature within Showmeyours.tv, Muchmusic's UGC parent site.
Users participate in a 39-week scavenger hunt with tasks ranging from showing your dance moves, crazy hair day, and a rock star pose!
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