client: CTV
launched: 14 April 2008
type: UGC Whitelabel
Using the Mediafactory user-generated content whitelabel product, CTV Digital has rolled out Last Chance Online Auditions for the hugely successful Canadian Idol. For the first time in North America, any eligible contestant with access to a computer can have their chance at a Golden Ticket. Submissions for this program featured Filemobile's webcam widget, enabling contestants to record their song on the fly.
Launch project.