CBC - Hockey Song Challenge

client: CBC Sports

launched: 20 Dec 2007

type: UGC Whitelabel

After a string of successes with Family Breakaway, CFL Tailgate with the Pros and Bring Home the Cup, CBC Sports rolls out another User Generated Content microsite. Using Filemobile's next-generation Whitelabel, expert agency 70 Mainstreet was able to deploy this video submission contest with registration and voting in under a month. This video compilation was featured during the NHL All-Star break on HNIC! (Thanks, Tom!)

Implemented by: 70Mainstreet