Colgate - Get Fresh and Dance

June 22, 2009 - Toronto, Canada - To promote their Max Fresh toothpaste, Colgate launched the 'Get Fresh and Dance Contest' where users are encouraged to upload videos of their best dance moves.

Implemented by Young & Rubicam, Media Factory's Contest White Label application was put to great use creating a UGC contest. Users are able to upload 'auditions' of themselves and watch them get rated and commented on to see who really is Canada's best dancer. In the end, the top 5 contestants will dance in a dance off for the chance to win $10,000!

Upload your best moves... Get Fresh and Dance!

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