CBC launches year two of "Bring home the Cup" on the Filemobile platform

by stevefm on 2008-03-26 11:06:38
CBC's On Sunday, March 23rd CBC's Bring Home the Cup launched their second season of this popular UGC contest. Filemobile is again powering the platform for this contest. This year we worked with two of Toronto's digital agencies to get the job done; Indusblue, and 70mainstreet. Indusblue is one of CBC's digital agencies, and are responsible for the design, while 70mainstreet (Filemobile's Agency of Record) provided the integration of design into our UGC white label. Users are told to send in their video that describe "What's your playoff ritual". Back again in year two are CBC's sponsors: Pepsi, Lay's and Gatorade. A unique twist this year is the focus on user ratings of the videos. We are looking forward to see who brings home the cup this year.

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