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While there is a lot of press about the death of TV and how big media is ill prepared for the digital transformation their businesses are going through. Here is one article that speaks to how we see it. They are doing the work of agencies inside their media companies, and beating the agencies at their work.
Here are some highlights: Today, nearly every media company (91%) offers some kind of "agency-like" services. This includes former untouchables such as idea generation (88%) and creative development (79%).
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