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Simon Anholt has recently released the "Global City Brands Index", which is based on a survey of 10,000 people world-wide. It's an interesting study because it focuses on how various cities are perceived by people around the world. Sydney takes the No. 1 spot, followed by London, Paris, NYC and Rome. Canadian cities do well: Toronto is 11th, but Vancouver is 8th and Montreal is 10th. Melbourne, Barcelona, Madrid, Amsterdam, Copenhagen, Milan, Berlin, Geneva, Brussels, Auckland and Tokyo all make the cut. NYC was the only city to make the cut, not a good sign for America at all. This speaks to Toronto as a city that attracts talent, and a is no doubt why Toronto is thriving as a tech hub in North America. |
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