The Weather Network uses UGC to capture active weather

May 3rd, 2009 - Pelmorex Media'sThe Weather Network went live with a revamp of it's citizen journalism offering.

The Weather Network audience is asked to send photo and videos of notable weather events from their communities. Weather Network is featuring the submissions on their English and French sites. Editors are highlighting and aggregating recent submissions. Audiences are able to search user generated submissions from thousands of Canadian cities. Top breaking news submissions are published from Filemobile's Media Factory platform into the Weather Networks automated broadcast system, ensuring that breaking news can go from cellphone to TV in minutes.

The Weather Network built this citizen journalism system using Media Factory's API's. If you see active weather, send it into The Weather Network. Your weather report might be used on TV.

Update: Popular UGC Industry Blog snoo.ws posted a story on the Weather Network website's UGC program.

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