
TORONTO, Aug. 30 - (Re-publish from CNW press release from August 19th. 2010) Fisher-Price is celebrating laughter, ingenuity and a fresh new look with a series of programs that encourage Canadian babies to play, laugh and grow. Over the next few months, Fisher-Price will launch its 'Best Little Laugh' contest as well as its new look and feel. Also, Ontarians are invited to check out the newest Fisher-Price toys at the Playtime Tour 2010, visiting key locations across the province.
The Fisher-Price 'Best Little Laugh' ContestThe best way to a mother's heart is through her child's laughter, says a recent survey conducted by Angus Reid. In fact, when moms were asked "what is the best sound that their child makes throughout the day," 71 per cent said laughter. Therefore, Fisher-Price is evoking children's laughter over the next few months through the 'Best Little Laugh' contest. The contest invites parents and legal guardians across Canada to upload a sound clip or video of their child's laughter to bestlittlelaugh.ca. From there, parents and legal guardians can send the link to friends and family through Facebook and Twitter to encourage votes for their child's laughter. The grand prize winner will take home the ultimate Fisher-Price toy closet, which includes $2,500 worth of Fisher-Price toys, a year's worth of Fisher-Price diapers and a Kodak Playsport Digital Video Camera. Additionally, there are 50 secondary prizes.
"For over 80 years, Fisher-Price has been all about bringing joy to young children and parents through the power of play. A child's laughter is an indication of health, proper development and happiness - all things that play enhances," said Donna Polimac, mother of two young children and Senior Manager - Marketing for Fisher-Price. "We encourage all Canadians to enter the 'Best Little Laugh' contest and invite Ontarians to join us for the Fisher-Price Playtime Tour 2010 to test out the newest and hottest line-up of Fisher-Price toys."
To deliver the Fisher-Price 'Best Little Laugh' Markham based agency Brandfire chose Filemobile's user generated content contest to provide the platform for this program.
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Toronto, Ontario – The union UFCW Canada (www.ufcw.ca) organized a groundbreaking effort at Toronto's G20 summit in June. With the help of Toronto based Digital Agency Global Mind 360 (www.globalmind360.com), a website was created to communicate the UFCW Canada's involvement in the G20 and also to provide a voice for the people and their many activities. The website consisted of video news dispatches about the union's and communities’ daily efforts and initiatives as well as a contest.
As part of the GEE20.ca launch Jack Layton (NDP) amongst other leaders participated in UFCW Canada's interviews, providing their insight into the G20 summit. One of the most interesting results was the live webcasting of two forums, entitled Globalization Greed: the Walmart Case and No Rights, No Rules forum about temporary migrant workers. This project has been a major breakthrough in the way Canadian unions reach out to the people.
The GEE20.ca (www.gee20.ca) website was powered in part by Filemobile's video player widgets and its UGC Contest application. Global Mind 360 pulled it all together and provided a strong user experience for the public, UFCW members and staff who produced the content.
Check it out at www.gee20.ca.
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Jun 22, 2009 | Ottawa, Canada - I've arrived this morning for a day-long forum: Canada's Digital Economy: Moving Forward, a session co-chaired by The Honourable Tony Clement, Minister of Industry and Mike Lazaridis, President and Co-Chief Executive Officer, Research In Motion (RIM).
Filemobile has been asked to participate in this session which brings together business, academic and consumer organizations to discuss and provide viewpoints on several elements of Canada's digital landscape. The objective is to identify major challenges and issues facing Canada's digital economy, determine common goals and actions moving forward. The forum will be webcast so check it out.
The format of the forum was new for me. Its hard to have a 'conversation' with 150 academics, government and business representatives in one day. We are in a huge room with rows of tables, a head presentation stage and cameras for the live webcast.
Everyone has wi-fi and power and the tweets are starting (#digecon, #digitaleconomy). The morning included a series of panels and presentations. It has started a bit slow with most of the speakers talking about 'macro' topics related to Canadian competitiveness in the ICT sector. I have to admit that when I was first preparing for this day, I had to look up what the ICT sector was (Information and Communication Technologies). I was relieved that we were in fact, in this sector and at the right meeting, but it speaks to the pervasiveness of ICT in all aspects of the economy. In the case of Filemobile, this relates to media, content, advertising and marketing.
The talk in the first part of the morning is very high level and one way (agenda), with people at the podium providing similar presentations on competitiveness, past Canadian technology leadership, and admission of the current challenges, with Canada losing ground globally over the past 10 years.
One of the most interesting speakers was Jacob Glick from Google. Jacob highlighted practical suggestions to improve access and use of ICT in Canada. The first was to always lay fiber as part of any government infrastructure project to take advantage of the work done to rip up roads for other reasons. The second was to make the 'white spaces' in the broadcast spectrum available to everyone, not sold for use by a monopoly.
Sir Terry Mathews keynote was inspiring, urging Canada to be bold and not blindly follow other countries like the USA on topics such as intellectual property rights. He pushed for greater government focus on the digital economy, contrasting Canada with other countries that have cabinet level representation for the digital economy focus (e.g. Australia, France, South Korea).
Discussion of privacy on a panel after lunch. Michael Geist, Canada Research Chair in Internet and e-Commerce Law and Jennifer Stoddart, Privacy Commissioner of Canada. Michael Geist discussed net neutrality, network management practice disclosure, the removal of content blocking and appropriate network privacy. He emphasized the importance of including content creators in the discussion of Canada's digital economy including copyright, highlighting a lack of public consultation and transparency in recent proceedings, and advocating the establishment of a CTO for Canada.
Its been interesting to see these disparate groups come together. Lots of comments today about the lack of representation of content creators in the process as well as the expression of hope that some concrete actions come out of the session.
One topic that was not discussed explicitly but is essential in achieving some of the priorities is Canada's ability to attract and retain the best talent. In Canada, there are domestic and foreign opportunities to improve our ability to take action.
Domestically, there are opportunities to leverage success in partnerships between education, government and business across the country. In particular, the success of the University of Waterloo and Research in Motion provides a model for successful partnerships. The recent Canadian Digital Media Network in southwestern Ontario are two other recent examples. This is a strength that should be emulated in other regions and information industries across the country. Growing these partnerships nationally can help breed the next generation of ICT and digital media leaders in all relevant professions.
The second opportunity is to remove contradictions and conflicts with respect to government policy affecting the ability to attract foreign talent. Achieving gains in Canada's digital economy necessitates attracting talent globally. While this has been demonstrated to be a priority of institutions such the Department of Industry, these directions can be opposed by other government policies. Citizenship and Immigration for example, currently hinders the importing of digital economy talent because they focus on post secondary education standards which are less applicable in many areas of ICT, web and open source developers.
I had the chance to meet an interesting mix of people. Including Somen Mondal (@somenmondal) and Andrew Wahl (@andrewWahl) shown in the picture above.
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January 24th, 2009 -- CBC Sports has launched a video 'mashup' application powered by Filemobile's Media Factory platform. The 'Hockey Night in Canada Mashup' lets the audience make their own NHL highlight reel. Fans can choose from over a 1,000 NHL highlights, and 50 songs.
Media Factory is powering the gallery where people can view all completed 'mashups' in order of: most popular, most commented, and most recent. As well people can view all available assets which can be used in a 'mashup'.
The actual 'mashup' is created inside an easy to use flash editing application, once the user has completed their 'mashup', they send the edit decision list (EDL) to Media Factory's encoders, and a new video is produced.
Coming in early February will be the ability to upload your own media assets, enabling user generated mashups. Fans will be able to create their own highlight reel complete with a voiceover... move over Ron McLean!
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